TL;DR:

• KitKat becomes an Official Partner of VCT EMEA and Game Changers EMEA for the 2026 season.

• KitKat is elevating in-game ‘breaks’ with fun content between clutch plays and thrilling rounds.

• Spot KitKat at Stage 2 Finals in Spain with branded thundersticks, signs and other merch.

We’re thrilled to welcome KitKat as an Official Partner of VCT EMEA Game Changers EMEA for the 2026 season!

KitKat is expanding its esports legacy by entering into VALORANT, bringing its signature fun and playful approach to our community.

We’re excited to see all the ways KitKat will sweeten the fan experience with more fun breaks, more moments to enjoy, and more ways to get involved. You can look forward to plenty of KitKat content, including fun ads, in-game break segments, and event swag during the upcoming VCT EMEA and Game Changers EMEA season.

KitKat will help us all catch our breath and have a break after intense clutch moments, helping players reset between rounds. During ‘breaks’ such as halftime, technical pauses, and tactical pauses, KitKat will help fans stay energized after every spike plant, side switch, and thrilling overtime battle. Similarly, our live events, including our live Stage 2 Finals in Spain, will be enhanced with thundersticks, fansigns, and additional fun on-site activities provided by KitKat.

KitKat is a globally loved brand which has already created memorable moments and fresh experiences for esports fans, and we can’t wait to bring the same to VCT EMEA and Game Changers EMEA. 

Make sure to follow our social media channels for the latest VALORANT EMEA news.