© 2026 Riot Games. All Rights Reserved.
© 2026 Riot Games. All Rights Reserved.
TL;DR:
We’re delighted to welcome OMODA as a Main Partner of both VCT EMEA and Game Changers EMEA!
The stylish and innovative car brand will join as the first-ever Official Automotive Partner for VALORANT Esports EMEA, supporting the region’s highest level of competition until the end of 2028.
OMODA’s state-of-the-art vehicles will be featured across our broadcasts, including the Show Stopper segment taking us through the match of the week, and at our live events, such as the upcoming Stage 2 Finals in Barcelona. This will give fans a closer look at the sleek designs and pioneering automotive technology that have made it one of Europe’s fastest-growing car brands. Just like our best IGLs, OMODA is also two steps ahead when it comes to innovation.
OMODA will also sponsor the Most Valuable Player (MVP) Award, recognizing the most outstanding player at each Finals. They will be the presenting partner of the award during every Stage’s trophy ceremony, including the arena event in Barcelona.
With the partnership extending through the end of 2028, we will continue to build on this collaboration, finding new ways to enhance the fan experience at the live events in more locations and across our broadcast.
“OMODA has shown real commitment to the thriving VALORANT esports ecosystem by partnering with us on a multi-year partnership, and we’re very excited to collaborate with them to enhance the player experience for our fans across EMEA,” says Charlie Allen, EMEA Director, Commercial Partnerships & Business Development of Riot Games. “Bringing in OMODA as our first automotive partner on VCT demonstrates the growth, global relevance, and mainstream attraction of our league and game. Together, we can innovate, elevate the region’s events to new heights, and create more memorable experiences for our fans.”
“We don’t just follow trends—we create them. Partnering with VCT EMEA and Game Changers EMEA is a natural extension of our Born Global, Born Unique spirit. Esports is where passion, technology, and self-expression collide, and that’s exactly the energy we bring to mobility,” says Jingya Liao, Global Brand Director of OMODA. “Together, we’re giving young pioneers around the world a new way to connect—whether they’re clutching a round or gripping the wheel.”
Make sure to follow our social media channels for the latest VALORANT EMEA news.
